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Get the latest updates and tips on Channel Manager for PMS | Su

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Why is it important for a PMS to have its own channel manager?

April 5, 2021
Why is it important for a PMS to have its own channel manager?

How often have you found yourself stuck in the “triangle of overbooking” with the PMS, OTA, and channel manager all blaming each other?

Dealing with overbookings is never a pleasant experience; it can leave the property out of pocket, cause reputational damage and leave guests unhappy.

For property managers getting to the bottom of the cause of the overbooking, the situation is often made worse by a triangle of blame game between the channel manager, property management system (PMS), an online travel agent (OTA). Each shifts the blame to the next technology. The truth is multiple technologies increase the risk of connection failures; even when the connections are of the highest quality.

“Su eliminates the friction of connectivity by becoming THE platform a property needs for its distribution,”

A game-changer, Su makes your PMS, central reservation system (CRS), or Vacation Rental (VR) the one-stop-shop for all your distribution needs via simple API integration.

Let’s look at a few reasons why you should consider Su for your PMS, CRS, or VR?

  • Your PMS, CRS, or VR becomes the one-stop-shop for all your distribution needs. Yes, you input the rate just once – in your PMS – that’s it! Your PMS is the one source of truth, almost eliminating any chances of errors.
  • One invoice to manage for a property as you fill their channel management needs.
  • Frictionless distribution as every connection has a single ID, managed via a simple API.
  • Real-time updates to OTAs.
  • The channel management service may be provided by Su, but comes under the umbrella of your brand (without you needing to build a channel manager!)
  • Easy to manage vacation rentals via Su. Full content API, property notifications, and real-time updates available.
  • Should something go wrong, details logs via Su extranet help resolve issues quicker.

In a market that is competitive and customers that are looking to save every dollar to improve their pandemic-affected margins, combining PMS and channel management services under one umbrella provides an opportunity for you to retain your customers – even grow their lifetime value by providing an essential benefit – at very little cost.

Are you ready to see the difference? Contact the Su team for a Free Demo Today.

Why is it important for a PMS to have its own channel manager? was last modified: November 5th, 2022 by admin

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